Of The Essence.

Brief:

Right now, the environment needs us now more than ever. The fashion industry is one of the largest polluters in the world and as the industry increases, the environmental damage grows. However, there are things the fashion industry can do, and there are alternatives and solutions to reduce these problems. The first step lies in spreading awareness, willingness and enthusiasm to change. This project is to create a method to promote sustainable fashion, the effects the fashion industry is having on the environment, what the fashion industry needs/ can do to help and overall spreading awareness.

Concept:

The aim is to create a zine that focuses on sustainable fashion and the environmental impacts from the fashion industry, as this is an important topic I don’t think is being discussed enough, something that needs to be encouraged more and change needs to happen. Introducing, Of The Essence, an ethical and sustainable fashion magazine, created to educate, inspire and encourage a positive change within the industry, to reduce a negative impact and to help protect our planet, before it becomes irreversible, whilst still being able to be a fashionable and stylish woman, published monthly.